Services

GA&A partners with museum trustees, staff, and communities through personalized strategic planning rooted in contemporary realities and relevance. Whether preparing for expansion or reimagining the future, our process optimizes open participation, leadership cultivation, and resource management for long-term sustainability.

• Practical & accessible strategic plans
• Institutional assessments
• Capacity building
• Decision and evaluation tools to support implementation

With extensive real-world museum experience and a proven record of guiding organizations through crisis, expansion, and renewal, GA&A co-designs tailored solutions that balance people, purpose, and performance. Our approach fosters innovative, resilient organizations where teams thrive and collaboration grows, supporting the museum’s evolving mission and public role.

• Redesign of organizational structures & workplace culture
• Improve effectiveness & team cohesion
• Right-size operations for maximum impact

GA&A conducts in-depth feasibility and research studies to help clients make informed decisions. Whether assessing the potential for a new museum, evaluating grantee operations, or preparing for major initiatives, GA&A lays the foundation for master plans, interpretive studies, and financial viability.

• Operational comparison & optimization
• Market analysis & forecasting
• Community needs assessment
• Field research & global trends

Drawing on years of experience in public engagement and institutional change, our approach ensures that community voices are at the forefront of the planning process and embedded in your museum priorities—building enduring value and a more resonant purpose.

• Community forums
• Public engagement assessments
• Audience expansion strategies

Strong governance drives strong institutions. Clients benefit from our customized style and ability to foster trust between trustees, executive leadership, and staff. The result is a more effective, aligned, and responsive team—primed to guide the museum with purpose, accountability, and long-term vision.

• Trustee and leadership training & development
• Succession planning
• Governance structure and best practices