Mission Matters sheds a fresh light on how to envision relevant and impactful museums making direct links to external contemporary realities and the need for museums to better position themselves as leaders and change agents in the greater landscape and diversity of people of our times.

“This book is right on the money. The world is making ever-increasing demands of museums leading to all sorts of tensions and controversies. Strong missions are increasingly important in order to help museums cope with these pressures. I cannot recommend this book highly enough to all who are involved in museum management.

Gail Anderson is an expert in the field, and we are fortuante that she has produced a contemporary view of such inportance.” – David Fleming, Ph.D., Professor of Public History, Hope University, Liverpool, England and former Director, National Museum Liverpool