A well-crafted mission statement is one of the central management tools for museums navigating the present into the future. Twenty top museum professionals share their memorable experiences shaping their institution’s mission statement, and bring to life the principles and techniques for attaining a mission statement that inspires and energizes.

This book provides step-by-step guidance in writing or evaluating a museum mission statement and how to use it effectively. Generously supplemented with 79 mission statements from a wide variety of museums, the report is useful to any size or type museum.